Crazy Actors – Go Meisner-Kill Yourself
2010 February 23
Wow. So a friend of mine runs a PR company that I helped establish (do the webdesign, help out with marketing, etc) that is targeted towards actors. The amount of money they charge is a pittance compared to any of the other PR companies in town (100 bucks, 200 bucks, compared to the thousands upon f-ing thousands demanded — and rightfully so — by 42West, Workhouse, etc).
Here are the keywords highlighting the initial business-model mistake of this friend: working with actors, working with actors for $100, marketing to the Crazy Actor Demographic.
If you provide something insanely beneficial but undercut yourself and your prices — naturally, the resulting clientele will be 95% out of their damn minds.
They’ll be overdemanding, call you at all hours of the evening wondering why the shitty reel they put together isn’t getting press (clue: you’re a terrible actor and you produced it yourself), and then when they DON’T get attention on a red carpet (clue: you’re not attractive, you have no real credits AND you’re crazy) they’ll send you a four page email about the things they’d like to do to you / your company / your physical well being, etc.
Actors, man. I’m an actor. But I’m finding out… as I help out friends who start companies like mine that target this insane (albeit interesting) demographic — we’re all @*!$-ing nuts. Not to knock us all — I have a select group of relatively sane Broadway and television friends that are actually working on projects that mean something… real actors… but the majority of this industry?
Go Meisner-kill yourself, already.
Sincerely,
Ashley
Ashley
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